Embedded Water
Embedded water is the amount of water used to produce a product. It is a huge environmental problem. This poster was produced to accompany a viral film (can be seen in my vimeo section)
Camouflage
Dazzle camouflage aims to distort rather than conceal, breaking up and changing the structure of something makes it harder to decipher and understand.
People and organisations use a similar technique to camouflage the information they communicate, without being dishonest they present it in a different way and how it is understood isn't always the full story.
Nightmare Photography
Collaboration with Rob Donaldson
A series of images attempting to capture the paranoia felt when alone in unnerving places.
Each image contains between 20-30 hidden people.
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